Digital enterprise refers to the comprehensive use of information technology in all aspects of enterprise management, product design and manufacturing, material purchase and product sales, so as to realize the integration of information technology and enterprise business and enable enterprises to manage and control all activities in their production, operation and management in a digital way.When it comes to the digital transition era, suddenly found that the original set of working mode is not suitable, so the product is produced. The “digital transformation” is based on IT technology to provide all the necessary support, so that business and technology really interact.Digital enterprise refers to the comprehensive use of information technology in all aspects of enterprise management, product design and manufacturing, material purchase and product sales, so as to realize the integration of information technology and enterprise business and enable enterprises to manage and control all activities in their production, operation and management in a digital way.

Commercial digitization has been widely used in various industries.

Successful cases of digital transformation.

Rolls-Royce Group

Rolls-Royce, an American airline, used to sell mostly engines. In recent years, Rolls-Royce has increased its service revenue by changing its business model and expanding services such as engine maintenance, engine leasing and engine data analysis and management. More than 55% of the modern jet engines the company sells have service agreements. 80% of the company’s orders for civil engines in the past 18 months have included service agreements; In 2007, service revenue reached 53.7% of the company’s total revenue.

Nissan

Under chief information officer Tony Thomas, Nissan is making important changes.

Thomas’s rapid success was in moving to a “digital workplace” based on Microsoft Office 365 software, the first of many steps to simplify and unify previously isolated business units.His team is also mobile-enabled, giving them access to enterprise applications from smartphones and tablets, including Outlook email, Skype video conferencing and Workday human resources software. He added that improvements to Nissan’s ERP system would also help the free and secure flow of information between systems to gain business insight.

Thomas is also developing more software in-house, reversing a long-standing practice of outsourcing technology development. Building proprietary digital services requires talent, which is why Thomas has just opened a digital centre in India, where he hopes to have 500 software engineers and other IT staff.Employees at these centers will work on chatbots, robotic process automation (RPA), machine learning, big data analytics and other emerging technologies that will improve the work experience of nissan’s 240,000 employees while accelerating the company’s vision for self-driving cars.

Sprint

If you want to know how telecom operators are doing the digital transformation, Sprint is the best example. The telecoms company, under pressure from big rivals such as Verizon and AT&T and in merger talks with t-mobile, is reinvesting in technology after years of slashing costs, says Scott Rice, chief information officer, whose focus is mainly on analysing data to improve customer experience.

Sprint is using Elastic Stack open-source software to process 50 terabytes of data generated from logs, databases, emails, and other sources to evaluate Sprint.com’s performance. The data helps IT staff determine which glitches are holding up Sprint’s ability to trade, from basic browsing to phone purchases to consumers trying to complete upgrades online. Analyzing errors and other delays helps Sprint determine when and why customers walked away from deals. Rice said that previously, each application team had been monitoring its own software performance (creating large islands of data that were not available) to improve performance. “It’s a redesign of [the client’s] journey based on data,” Rice added.

Sprint also created a hadoop-based data lake to analyze customer data to improve the way products are recommended to consumers. For example, a 10-year owner of an android phone will get a discount on an android phone. “It’s about building a broad message about our relationship,” Rice said. Sprint’s transformation is continuing in every aspect of the business. “the IT department is throwing itself into every transformation project,” says Rice, who is transforming the big IT department into small, self-directed teams with agile development to improve software delivery.