The core of enterprise digital transformation is customer operation driven by technology and data, which truly implements the “customer-centered” business philosophy into the business, management and operation process of enterprises. In the digital age, CRM will become as important enterprise software as ERP.

Digital transformation of enterprises refers to the comprehensive informatization of enterprises from business, management and operation. Compared with traditional enterprise informatization, digitization represents a kind of integrated, efficient and insightful enterprise operation mode. In the form of industrial software, it connects digital technologies such as cloud computing, big data, artificial intelligence and Internet of things and applies them to enterprise business, management and operation. Specifically, the digital transformation of enterprises mainly includes three aspects: business digitalization, management digitalization and operation digitalization.